Print & Retail Marketing
Extending the brand through tactile, in-person experiences
Print Design
U Beauty / 2022-Present
The direct mail program consists of a suite of inserts (15+) designed to work in any combination and in any order, supporting different marketing initiatives within a single mailer.
Each piece communicates a distinct message—product education, promotion, or brand storytelling—while maintaining consistent visual cues, allowing the set to function as both modular and cohesive. (2025)
Flexible Set of Direct Mail Inserts
Retail Marketing Card:
The SMOOTH Wrinkle Serum
For in-person retail distribution, the card needed to communicate key benefits at a glance while reinforcing premium positioning.
Design balances product focus with concise performance cues, creating a piece that feels informative, collectible, and brand-forward in hand. (2025)
Retail Brochure:
Brand & Assortment
The brochure introduces the brand and full product range in a structured, editorial format.
Clear navigation, consistent typographic rhythm, and product grouping support discovery, while elevated imagery maintains continuity with campaign and digital experiences. (2023)
New York Times Print Ad
The NYT placement required immediate brand recognition and visual clarity within a highly minimal layout.
The design relies on confident restraint — allowing product and message to stand out in a dense editorial environment. (2022)