Bridging brand storytelling and product education through digital design
Web Design
U Beauty / 2024
Credits:
SVP Brand: Megan Kastner-Conway
Art Direction: Kat Jones
Copy: Anna Del-Gaizo
Meet You in Your Moment ft. Michelle Monaghan
The Idea
The campaign introduced Michelle Monaghan as the face of the brand while reinforcing U Beauty’s core promise: performance that adapts to real life. The digital experience needed to connect emotional storytelling with product credibility—seamlessly and quickly.
Digital Direction
& Visual Language
Clean editorial layouts to foreground Michelle and brand tone
Structured graphic elements to imply precision and response
Product-forward moments to anchor storytelling in performance
The result balances human connection with technical credibility, maintaining continuity across campaign and technology storytelling.