PROEM
Eau De Parfum
A boldly feminine fragrance expressed in motion and digital experiences
Motion Direction, Video Editing, Web Design
U Beauty / 2024
Credits:
Videography: Chelsea Craig
The Idea
PROEM was introduced as a fragrance rooted in confidence and modern femininity. The creative needed to feel sensual and expressive, while remaining minimal and elevated—allowing mood and movement to carry the story.
Motion Direction
The launch film centers on rhythm, gesture, and close framing to create intimacy without excess. Movement is soft but intentional, building emotion through pacing rather than overt narrative. Editing emphasized flow and repetition, reinforcing the fragrance as something felt—not explained.
Digital Design
The landing page extends the cinematic tone into a clean, editorial experience, expressing the confidence and femininity behind the scent. Immersive imagery and controlled hierarchy guide the user from mood to purchase.