The SMOOTH Serum Launch Event
Translating campaign storytelling into physical space and motion
Environmental Graphics, Product Display, Video Editing
U Beauty / 2025
Credits:
Event Planning & Production: Brielle Pollak Events
The Idea
The launch event needed to bring the campaign world into a physical environment—creating an immersive, focused experience that balanced education, atmosphere, and product discovery.
Design and motion worked together to reinforce performance and presence, allowing guests to move through the brand story before encountering the product.
Environmental Graphics & Display
I designed all wall graphics, including large-format image prints and text vinyls, to frame the space with a mix of editorial impact and clear messaging.
Product display was treated as part of the environment—positioned to feel intentional and elevated, not separate from the visual narrative.
Together, graphics and layout guided guests through the space while keeping attention anchored on the product.
Launch Film—Private Exhibit Room
A short-form campaign edit featuring Michelle Monaghan played within a private viewing room, serving as a focused storytelling moment within the overall experience.
I edited the final 60-second cut to emphasize rhythm, intimacy, and emotional connection—reinforcing the campaign’s tone and giving guests a focused pause before returning to the larger event space.
